Privacy Policy
Last updated: June 2025 • Effective: January 2020
By using SmartRishtey.com you agree to the collection and use of information as described in this policy.
Please read it carefully.
1 Information We Collect
Profile Data
- Name, date of birth, gender
- Religion, caste, sub-caste, gotra
- Education & profession
- Height, complexion, physical attributes
- Photograph(s)
- Partner preferences
Contact & Usage Data
- Mobile number and email address
- City, state, country of residence
- Pages visited, search queries
- Profile views and interest activity
- Device type and IP address
- Payment plan details (not card data)
2 How We Use Your Information
Match Making
Display your profile to relevant members and show you suitable matches.
Notifications
Send interest alerts, match suggestions and service updates via SMS, email or WhatsApp.
Improvement
Analyse usage patterns to personalise your experience and improve platform features.
Security
Detect and prevent fraud, spam, and unauthorised account access.
3 Information Sharing
We never sell, rent, or trade your personal data with third parties for marketing.
We may share data only in these limited cases:
- Other members — only profile fields you choose to make visible.
- Payment gateway — card/UPI data is processed by our PCI-DSS certified gateway and never stored on our servers.
- Service vendors — SMS, email providers bound by confidentiality obligations.
- Legal authorities — when required by Indian law or court order.
4 Your Privacy Controls
Hide your photograph from non-members
Control who can see your mobile number
Deactivate or delete your account anytime
Manage all settings under My Account → Privacy Settings.
5 Data Security & Retention
We use industry-standard SSL/TLS encryption and role-based access controls to protect your data. We retain your data as long as your account is active. You may request deletion by emailing support@smartrishtey.com.
6 Cookies
We use cookies for session management and analytics. You may disable cookies in your browser settings, though some features may not function correctly.
7 Children's Privacy
Our services are intended for users aged 18 and above. We do not knowingly collect data from minors. If you believe a minor has registered, please contact us immediately.
